Watch the following book trailers and then vote here: http://belisamapress.com/stunner%20awards.html
Watch the following book trailers and then vote here: http://belisamapress.com/stunner%20awards.html
If you are a Romance author and or blogger and would like to take part in the Ocean 2 Ocean Facebook Event on 24-27 March 2016 you can also enter your book trailer in the First Ever Trailer Cache Stunner Awards. You can win a gift card for voting on your fav trailer (anyone can vote not just authors and bloggers), win the Award for your trailer and/or have a chance to win a Flash Vid (10 seconds) made for you by Belisama Press for your book or blog if you post the You Tube Videos to your FB and Blog. Here are the links for both.
O2O Promo Vid: https://youtu.be/UCCy7FKCgp8
Trailer Cache Competition: https://youtu.be/RvK_1IlXjcY
Have some fun and get some use out of your trailers.
I am a big fan of Rachel Boswick’s work, so when I saw her name on the credits for this trailer I jumped at the chance to review it.
This is a very simple trailer that pans around the cover while giving information on the book’s content. This approach has the advantage of providing just enough movement and visual appeal, without distracting from the text. The text font and the music were relevant to the times, and worked well, although I might have preferred music a little more dramatic, given the subject matter. It’s strength is in its shortness, never labouring the point. And the text asks a question that invites us to delve further.
Where it fell down, in my opinion, was in the content of that text and images in identifying the genre. It is historical romance, but there was nothing in the cover or the info provided that told me this. Those who read historical fiction would be attracted by this trailer, but those who enjoy historical romance, not so much. I know it’s corny, but historical fiction has a very specific set of visual cues, the most relevant being a couple in an embrace. And nowhere in the text, which focuses on setting the historical period, is there mention of love.
I also found the review flashed too quickly onto the screen. I got only part way through it before it was gone (and I’m a fast reader!)
So, while its a good trailer in its technical simplicity, it isn’t effective. Effectiveness is measured by how well it attracts the right audience. If the right audience is historical fiction lovers, this would have got 5 stars. If historical romance lovers? Just under 4 stars.
This is not a post about ebook trailers. It is about the power of video as a social message. The guy, who is in the video link above, posted a message to Facebook and it went viral from there. This video is one of the most powerful I have ever seen.
It isn’t technically great. It’s a very amateurish production. But that is it’s appeal, because it isn’t Hollywood, it’s Real. And it is mostly text, although the voice over helps that a bit. I actually watched the whole thing on FB without the sound, which added to its stark message.
I will admit to having no real feelings beyond sadness for the Paris Attack. I get a little annoyed when everyone in the West gets all caught up in these attacks, as if they mean more than those taking place all over the world pretty much every hour of the day and night. So I don’t invest in them beyond that sadness for the world in general.
But when I saw this on my FB Feed I was riveted. Not by the outpouring of grief by this poor man, but its powerful message. And the fact that it has gone viral gives me hope for mankind. Because his message is not one of anger and desire for revenge. It is far more powerful than that. It is a message of Love, and the ability Love has to conquer those who use violence to create fear and hatred.
It isn’t a Christian message, although it is certainly in line with Christ’s messages, which have often been ignored by religious fanatics as effectively as Islamic fanatics ignore the true message of Islam.
It isn’t a religious message, it is a spiritual message, that crosses all religious boundaries and connects all of us who believe in love, kindness, peace and forgiveness. And the wonder of social media, which is more often used for negative or trivial purposes, is its ability to reach us all, making us aware just how true the cliche of the global village actually is.
For me, this message turned a sad, generalized emotion over the events in Paris into empathy. I could no longer keep my distance from this tragedy. But even more, it gave me hope that Love can win out. That Light can beat back the ever increasing Darkness. And I was comforted in the knowledge that this video had gone viral, which meant I am not alone in my feelings, and that in a very potent way, this mother and wife’s death has not been in vain.
The image that hastened the end of the Vietnam War was of a naked Vietnamese girl running in terror and pain from the affects of Napalm dropped by the US on her home. That photojournalist’s image ‘went viral’ before that term was even coined, and created such empathy across the world that something shifted in us all. And the war turned from being a noble fight to keep back the Communist threat into something personal and terrible. Children should not have this happen to them. Ever. And things began to change. That girl’s pain and terror changed the world.
This man’s pain and love has changed the world. I am no longer saddened by yet another pointless death. This grieving father has made sure that his wife’s death has meaning and will live on in the minds of the world. Not as a victim of Terror, but as a messenger of Love. And I am once more proud to call myself human.
This was as close to a perfect trailer as is possible, in my opinion. And it reminded me of that TV show where celebrities track their ancestors. Everything worked. The music is evocative but not intrusive. The use of black and white footage creates a sense of the past, even though the scenes all come from the present. The Voice Over and the dialogue were also just right, and the questions asked made me, as the viewer, wanting to know the answers. It all finished with a perfect call to action.
If I had to find any weakness, it was probably in the shots where quotes from reviews were used. They were too short for me to really take in the information, which is a pity.
I must admit that, after watching this trailer, I considered purchasing a video camera to take my own footage, because it could easily have been done that way. We never see faces, so any of us could have called on friends and family to walk through those scenes. But that is far too ambitious for me, I decided reluctantly, especially as I like to keep my prices low, and putting this together would have to be expensive and incredibly time-consuming.
By the end, even though I am not a reader of non-fiction for pleasure, I was left considering making an exception for this book. If you feel the same way, why not check it out here: Ignoring Gravity
This video was technically well made, and I was particularly impressed with the opening scenes where the song was just a wisp of a background, creating a wonderfully melancholic atmosphere. I loved the old home movie footage, which lent authenticity to the piece. If it had stopped there I would have been interested enough to go check out the book. And once I read the blurb I would have bought it.
But it didn’t didn’t stop there, and I was left with some rather large questions. Is this trailer for a biography or a novel? I went so far as to check out the book and discovered it was a novel. (But what genre? Romance? Because of the thumbnail. Or is it Literary Fiction?). But the trailer feels like a biography, which is very confusing. Visual imagery, audio and text need to work together to give clear messages about content, especially in a short period of time. It also needs to appeal to the right target audience. I don’t read non-fiction, and definitely not biographies or autobiographies, so I wouldn’t have watched the trailer right through if I wasn’t reviewing it. And if I was a reader of biographies I would have gone to the book, and then been annoyed when I discovered it was actually fiction. Mixed messages are problematic.
Another weakness this trailer falls foul of, in my opinion, and is often found in trailers and blurbs, is telling too much of the story. This isn’t meant to be an Abstract or Summary. It’s designed to be a tempting teaser that leaves the reader curious and wanting to know more. By the end, I wanted to know less. I was confused, yet felt I knew the whole story already, and my nerves were on edge from the song, especially in the last few bars where a snippet of Voice Over was added. It actually freaked me out a bit.
Maybe someone who would be interested in reading this book would strongly disagree with much of what I’ve said. And please comment below if you do.
My last criticism is that there was no cover image at the end, or call to action, such as ‘available to download from Amazon now’.
I know I’ve given a lot of negatives about this trailer, but that’s only because it has the potential to be an excellent promotional tool for the author with a few nips and tucks. And, as a I said right at the beginning, the videography is excellent.
I was extremely impressed by this video made by Rex Video Productions in conjunction with Cat Whiskers Studio. It packed a lot into a short space of time with a high standard of professionalism. The Voice Over was great. I really prefer VOs to having to read text on a page. Call me lazy, but it allows me to focus on the images when I can just listen.
I enjoyed the changes in the pace of each scene, and the repetition of the shattering image. The blending of past warriors with present-day ones was a great way to link the romantic sub-genres the author obviously writes in. I also liked the blend of stills and footage. The music worked well too, hinting at the excitement to be found in these romances, not just the passion. Rex Videos has set the bench mark high. And something this good doesn’t come cheap. But if I was Ms Melton I would consider it money well sent. You can check out the books shown here at her website http://www.marlissmelton.com
I’m glad I’m starting my reviews with this trailer. The words visually stunning came to mind from the very first moments, and the whole tone and feeling of the piece was perfect for the subject matter. The music was just right too. And I LOVED the ghost moving through the trees! I even loved the rippling effect that runs right through the text. This video really made me want to go check out the book.
Why not a 5 then? Too much written content. A trailer doesn’t have to tell the story, no more than a blurb does. It just needs to give enough information to have the images make sense and to tempt me to follow up. Cut out half to two thirds of the text and it would be perfect, in my opinion. Great job Amygdala Designs and Tammie Whalen Buckler.
If this trailer made you want to check out the book, here’s its link: Vibrations
The following flash vids, or stingers, give completely different messages about the content of this book. It is important to choose the music used based on the type of book it is and on its audience. Actually, neither piece of music works for this paranormal romance set in the Victorian Era. The music would need to be melancholy, to capture the feel, and orchestral, to fit the time period and for the target audience of mature women.
What types of books would suit the use of these flash vids, in your opinion?
My name is Nhys Glover and I’m the author of over 30 novels. But it’s not as an author I am blogging.
When I started promoting my own books the first things I was told was to start a blog. Well, that was like pulling teeth. And though I did try it for a while, on and off, I felt like I was wasting time that could better be spent writing novels. So I gave it up.
When I hit on the idea of Blogging about book trailers, it was a different proposition completely. Firstly, few people are doing it, so I wasn’t going to be reinventing the wheel. Yes, there are video bloggers who review books, but not the video trailers of those books. Secondly, as a maker of book trailers, it could be a learning experience.
It is a widely accepted fact that video marketing is the way of the future. And many authors are already opting to promote their books using this media form. But this promotional tool is still in its infancy. I believe that it will grow fast, and I want my own books, and those I support, to be at the cutting edge of this growth. I believe that a carefully crafted book trailer can capture the feel of a book, laser focusing the potential reader on the essence of the content, in much the same way as a great blurb does in words or a great cover does with text and images.
I make video promotions for Belisama Press, but this blog isn’t designed to showcase my work, although I will post my videos here too. But my purpose in keeping this blog is to learn more, by studying the best and worst of what is currently out there. To become a proficient writer, I learned by reading lots of books in my genre. To become a proficient video marketer for books, I need to watch video book trailers to determine what works and what doesn’t.
I taught film and media for many years, but I don’t consider myself an expert. And because we are all very different, my opinions might run counter to yours. So I encourage you to view the trailers and voice your own opinions. We can all learn by sharing our theories and thoughts.
Ultimately, the purpose of a video book trailer is to motivate the watcher into finding out more about the book. So I want to analyse what ingredients can do this best. It is more than using marketing psychology, although that shouldn’t be underestimated, as millions of dollars have been funneled into psychological research into human needs and drives by advertising companies. As authors we can’t afford to ignore any of it, just because we want our books to sell on their merits, not because we’ve manipulated our readers into making a purchase.
I plan to link a You Tube book trailer to each of my posts and analyse the video, not the book it promotes. And I invite readers of this blog to add their opinions. This is not about trashing someone’s work, and trolls are banned. If you have a negative comment to make, do so politely and with carefully worded justification. On the other hand, this is not about fans of a particular author praising the book or the video out of loyalty. If authors are to become more discerning about the tools they use to promote their work, then raving platitudes will achieve nothing.
Keeping in mind the target audience is also crucial when making successful videos. You aren’t going to make an adult video when your target audience is a child. You aren’t going to make a Hallmark video for the gun lobbyists. Just like our covers have to send the right message, so do our videos.
If you would like to suggest a good trailer, please put it in the comments box. I’m looking to learn and maybe teach a little of what I know along the way.
So, I’ve already broken the rule of no more than 300 words for a blog post. Ah, well, what can you expect from someone who published 2 million words in 4 years. Prolific They say, and in this case I will accept that ‘They’ know best.
If you want to check out my vids go to Belisama Press