My name is Nhys Glover and I’m the author of over 30 novels. But it’s not as an author I am blogging.
When I started promoting my own books the first things I was told was to start a blog. Well, that was like pulling teeth. And though I did try it for a while, on and off, I felt like I was wasting time that could better be spent writing novels. So I gave it up.
When I hit on the idea of Blogging about book trailers, it was a different proposition completely. Firstly, few people are doing it, so I wasn’t going to be reinventing the wheel. Yes, there are video bloggers who review books, but not the video trailers of those books. Secondly, as a maker of book trailers, it could be a learning experience.
It is a widely accepted fact that video marketing is the way of the future. And many authors are already opting to promote their books using this media form. But this promotional tool is still in its infancy. I believe that it will grow fast, and I want my own books, and those I support, to be at the cutting edge of this growth. I believe that a carefully crafted book trailer can capture the feel of a book, laser focusing the potential reader on the essence of the content, in much the same way as a great blurb does in words or a great cover does with text and images.
I make video promotions for Belisama Press, but this blog isn’t designed to showcase my work, although I will post my videos here too. But my purpose in keeping this blog is to learn more, by studying the best and worst of what is currently out there. To become a proficient writer, I learned by reading lots of books in my genre. To become a proficient video marketer for books, I need to watch video book trailers to determine what works and what doesn’t.
I taught film and media for many years, but I don’t consider myself an expert. And because we are all very different, my opinions might run counter to yours. So I encourage you to view the trailers and voice your own opinions. We can all learn by sharing our theories and thoughts.
Ultimately, the purpose of a video book trailer is to motivate the watcher into finding out more about the book. So I want to analyse what ingredients can do this best. It is more than using marketing psychology, although that shouldn’t be underestimated, as millions of dollars have been funneled into psychological research into human needs and drives by advertising companies. As authors we can’t afford to ignore any of it, just because we want our books to sell on their merits, not because we’ve manipulated our readers into making a purchase.
I plan to link a You Tube book trailer to each of my posts and analyse the video, not the book it promotes. And I invite readers of this blog to add their opinions. This is not about trashing someone’s work, and trolls are banned. If you have a negative comment to make, do so politely and with carefully worded justification. On the other hand, this is not about fans of a particular author praising the book or the video out of loyalty. If authors are to become more discerning about the tools they use to promote their work, then raving platitudes will achieve nothing.
Keeping in mind the target audience is also crucial when making successful videos. You aren’t going to make an adult video when your target audience is a child. You aren’t going to make a Hallmark video for the gun lobbyists. Just like our covers have to send the right message, so do our videos.
If you would like to suggest a good trailer, please put it in the comments box. I’m looking to learn and maybe teach a little of what I know along the way.
So, I’ve already broken the rule of no more than 300 words for a blog post. Ah, well, what can you expect from someone who published 2 million words in 4 years. Prolific They say, and in this case I will accept that ‘They’ know best.
If you want to check out my vids go to Belisama Press