This video was technically well made, and I was particularly impressed with the opening scenes where the song was just a wisp of a background, creating a wonderfully melancholic atmosphere. I loved the old home movie footage, which lent authenticity to the piece. If it had stopped there I would have been interested enough to go check out the book. And once I read the blurb I would have bought it.
But it didn’t didn’t stop there, and I was left with some rather large questions. Is this trailer for a biography or a novel? I went so far as to check out the book and discovered it was a novel. (But what genre? Romance? Because of the thumbnail. Or is it Literary Fiction?). But the trailer feels like a biography, which is very confusing. Visual imagery, audio and text need to work together to give clear messages about content, especially in a short period of time. It also needs to appeal to the right target audience. I don’t read non-fiction, and definitely not biographies or autobiographies, so I wouldn’t have watched the trailer right through if I wasn’t reviewing it. And if I was a reader of biographies I would have gone to the book, and then been annoyed when I discovered it was actually fiction. Mixed messages are problematic.
Another weakness this trailer falls foul of, in my opinion, and is often found in trailers and blurbs, is telling too much of the story. This isn’t meant to be an Abstract or Summary. It’s designed to be a tempting teaser that leaves the reader curious and wanting to know more. By the end, I wanted to know less. I was confused, yet felt I knew the whole story already, and my nerves were on edge from the song, especially in the last few bars where a snippet of Voice Over was added. It actually freaked me out a bit.
Maybe someone who would be interested in reading this book would strongly disagree with much of what I’ve said. And please comment below if you do.
My last criticism is that there was no cover image at the end, or call to action, such as ‘available to download from Amazon now’.
I know I’ve given a lot of negatives about this trailer, but that’s only because it has the potential to be an excellent promotional tool for the author with a few nips and tucks. And, as a I said right at the beginning, the videography is excellent.