I am a big fan of Rachel Boswick’s work, so when I saw her name on the credits for this trailer I jumped at the chance to review it.
This is a very simple trailer that pans around the cover while giving information on the book’s content. This approach has the advantage of providing just enough movement and visual appeal, without distracting from the text. The text font and the music were relevant to the times, and worked well, although I might have preferred music a little more dramatic, given the subject matter. It’s strength is in its shortness, never labouring the point. And the text asks a question that invites us to delve further.
Where it fell down, in my opinion, was in the content of that text and images in identifying the genre. It is historical romance, but there was nothing in the cover or the info provided that told me this. Those who read historical fiction would be attracted by this trailer, but those who enjoy historical romance, not so much. I know it’s corny, but historical fiction has a very specific set of visual cues, the most relevant being a couple in an embrace. And nowhere in the text, which focuses on setting the historical period, is there mention of love.
I also found the review flashed too quickly onto the screen. I got only part way through it before it was gone (and I’m a fast reader!)
So, while its a good trailer in its technical simplicity, it isn’t effective. Effectiveness is measured by how well it attracts the right audience. If the right audience is historical fiction lovers, this would have got 5 stars. If historical romance lovers? Just under 4 stars.