This is not a post about ebook trailers. It is about the power of video as a social message. The guy, who is in the video link above, posted a message to Facebook and it went viral from there. This video is one of the most powerful I have ever seen.
It isn’t technically great. It’s a very amateurish production. But that is it’s appeal, because it isn’t Hollywood, it’s Real. And it is mostly text, although the voice over helps that a bit. I actually watched the whole thing on FB without the sound, which added to its stark message.
I will admit to having no real feelings beyond sadness for the Paris Attack. I get a little annoyed when everyone in the West gets all caught up in these attacks, as if they mean more than those taking place all over the world pretty much every hour of the day and night. So I don’t invest in them beyond that sadness for the world in general.
But when I saw this on my FB Feed I was riveted. Not by the outpouring of grief by this poor man, but its powerful message. And the fact that it has gone viral gives me hope for mankind. Because his message is not one of anger and desire for revenge. It is far more powerful than that. It is a message of Love, and the ability Love has to conquer those who use violence to create fear and hatred.
It isn’t a Christian message, although it is certainly in line with Christ’s messages, which have often been ignored by religious fanatics as effectively as Islamic fanatics ignore the true message of Islam.
It isn’t a religious message, it is a spiritual message, that crosses all religious boundaries and connects all of us who believe in love, kindness, peace and forgiveness. And the wonder of social media, which is more often used for negative or trivial purposes, is its ability to reach us all, making us aware just how true the cliche of the global village actually is.
For me, this message turned a sad, generalized emotion over the events in Paris into empathy. I could no longer keep my distance from this tragedy. But even more, it gave me hope that Love can win out. That Light can beat back the ever increasing Darkness. And I was comforted in the knowledge that this video had gone viral, which meant I am not alone in my feelings, and that in a very potent way, this mother and wife’s death has not been in vain.
The image that hastened the end of the Vietnam War was of a naked Vietnamese girl running in terror and pain from the affects of Napalm dropped by the US on her home. That photojournalist’s image ‘went viral’ before that term was even coined, and created such empathy across the world that something shifted in us all. And the war turned from being a noble fight to keep back the Communist threat into something personal and terrible. Children should not have this happen to them. Ever. And things began to change. That girl’s pain and terror changed the world.
This man’s pain and love has changed the world. I am no longer saddened by yet another pointless death. This grieving father has made sure that his wife’s death has meaning and will live on in the minds of the world. Not as a victim of Terror, but as a messenger of Love. And I am once more proud to call myself human.